[He's remembering each of these events as Jamie mentions them, and growing more and more concerned with each one. The chocobos, the fruits, the gray outdoors, the tasteless food... and he just took it in stride and went about his life. That's what's really disturbing.]

So there's a one-to-one correlation there? You get the app - or the app gets you, whichever - and suddenly you notice everything wrong with the world. You notice it if and only if you have access to the app.