I don't know. I'm actually not sure how much of the weirdness they're responsible for; it's possible they aren't the ones who keep everyone from realizing, but are actually the ones who enable some of us to do so. There's at least one larger phenomenon at work... it's something to do with "unreality." The Retrospec employees can affect that on some level, but a lot of it might just be happening on its own.
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...It's all really confusing.